Nowadays, pretty much everybody seems to have a smartphone. The most important thing about smartphones is the fact that apps can be installed on them. And this is something you can take advantage of, if you are in business, to grow your enterprise. In this article, we will be looking at some of the specific ways in which you can use mobile apps to grow your business. We will be exploring the issue of using mobile apps to improve your interactions with customers. We will also be looking at the question of how you can use mobile apps to enhance efficiency in your internal operations, within the business. Then we will be dealing with the issue of business mobile apps development, and how to get people to install your business’ mobile apps. Another issue we will be trying to address is that of actually getting people to use your business’ mobile apps.
Using mobiles apps to improve interactions with customers
Whenever matters to do with the use of mobile apps to grow a business are discussed, what comes to mind first is the possibility of using mobile apps to improve interactions with customers. Indeed, this is the area where most businesses use mobile apps. We started with an observation that nowadays, pretty much everybody has a smartphone. This means that as a business owner or as a business manager, most of your customers are likely to have smartphones. Now that most of your customers are likely to have smartphones, you can get them to download and install your business app. And once they have your business app, you can take advantage of it, to improve your interactions with the customers. Through the mobile apps, you can improve customer engagement. This would be, for instance, by ensuring that any issues that the customer have are raised and addressed expeditiously.
Actually, you can come up with apps that make it possible for the customers to get into their accounts and resolve some of the issues by themselves. That way, you may be able to improve customer loyalty, through the use of the mobile apps. You may also be able to improve your business visibility, through the use of the apps. If your business app is one of the things your customer sees every time she launches her smartphone’s apps dashboard, that translates into a lot of visibility.
Depending on the line of business you are in, you may even be able to sell your products to your customers directly through the apps – especially if your business is one that revolves around service provision.
In a nutshell, there are so many ways in which you can use mobile apps to improve your interactions with customers. Better interactions with your customers are, in turn, likely to lead to business growth. That is because the better interactions with the customers are likely to translate into higher customer retention rates. The apps may also come in handy in the area of new customer acquisition.
Using mobile apps to enhance efficiency in internal operations
For your business to grow optimally, you need to be efficient in your internal operations. Mobile apps can help you in this area. For instance, through mobile apps, you can reduce decision-making times considerably. Through the apps, managers can access the data they need for decision-making purposes even when they are not in the office. Through the mobile apps, staff members who are in your offices can get to interact with the staff members who are in the field, thus enhancing efficiency. Through the mobile apps, you can get customers to do for themselves things that they’d otherwise have had to call customer care for – or things that would have otherwise forced them to visit your business premises. This way, through the apps, you get the save the money you’d have had to spend maintaining many workers in the customer care departments.
Actually, if you are in some lines of business, you can almost exclusively offer your services through the mobile apps. This would make it possible for you to save huge amounts of money you’d otherwise have had to spend on core staff salaries.
It therefore becomes clear that there are so many ways in which you can use mobile apps to enhance efficiency in your business’ internal operations – ultimately leading to business growth.
Developing the mobile apps for use in your business
Nowadays, developing the mobile apps for use in your business is so easy. The numbers of people who are competent in the relevant technologies have grown considerably, lately. You just need to have a rough idea of what you need an app to do for you. Then you can get an app developer to create an app with those capabilities. It shouldn’t take too long or cost too much money.
But even before you get to the point of hiring a developer to create an app for you, you may be lucky enough to find a ready-made off-the-shelf app that is already in existence, and that is capable of doing what you have in mind. In that case, you’d only need to buy the app, and customize it to your business needs.
Getting people to install your business’ mobile apps
Getting people to install your business’ mobile apps shouldn’t be too hard. If, for instance, you are looking at the customers, you just need to inform them that you now have an app they can use to do various things. This you can do by posting an alert to that effect on your business website. Or you can do it by sending texts to the customers, informing them about the availability of the app. You can also have banners at your business premises, informing your customers and other stakeholders in the business that you now have a business app.
You then need to tell them where (in terms of which app store) they can download the apps from. Then they will be inclined to download and install the apps. Nowadays, people understand the concept of mobile apps, and once you create publicity around your business’ apps, you can be assured that your customers and other stakeholders in the business will download and install the apps.
Getting people to use your business’ mobile apps
Getting people to download and install your business’ mobile apps is one thing. Getting them to actually use the mobile apps on a regular basis is a different matter altogether. If you are to get people to actually start using your business’ mobile apps, you need to demonstrate to them how they stand to benefit by using the apps. You can, for instance, get them to appreciate how they stand to save time and energy, or how they stand to save money, by using the mobile apps. Once they get persuaded that they can benefit in some way by using your business’ mobile apps, you can be sure that they will start doing so.